Friday, February 27, 2015
How to use retirement tips to market to underserved communities - Don't Worry, Retire Happy
Two underserved markets in retirement planning are single women and the LGBT community. It's astonishing fact that tens of thousands of single women are entering retirement, whether by divorce, the death of a spouse or unrecognized partnerships in the LGBT demographic. Add LGBT men to that number and the underserved population expands dramatically.
But there options that may be able to level the playing field that can secure significant benefits that would otherwise go uncollected. In a marriage or partnership, the life expectancy of women is longer. Their long term care needs are greater. In traditional marriages, men need care first. His spouse takes care of him and spends most of the family's money on him. Most women take care of their elderly parents and subsidize them financially from their own resources. Tom addresses other scenarios that impact single women.
The LGBT community has gained legal status in the federal government and some states, but financial inequality remains a problem in a society that offers equal access to beneficiaries. This area maybe a niche market, but it underserved and may have huge potential for advisers who are skilled in ownership assets.
Syndicated financial columnist and talk show host Steve Savant interviews author, platform speaker and PBS television media guest Tom Hegna, CLU, ChFC, CASL. This is episode 5 of 5 in the series, Don’t Worry, Retire Happy from Tom's PBS Special. Tom's books: Paychecks & Playchecks, Retirement Income Masters and Don't Worry, Retire Happy.
About Steve Savant
As the National Marketing Spokesperson for Ash Brokerage, Steve Savant looks forward to meeting financial professionals in every way possible - in person or by video through conferences and social media.
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