Monday, January 26, 2015
What is Your Referral Gap - Generating High-Value Referrals
Acquiring referrals and introductions should be a major component in a business marketing plan. And although every business wants to increase their client base, the basic strategies and tactics of client acquisition are neglected. This creates a referral gap. The first step in learning these fundamental concepts is the elimination of the limiting beliefs and mistaken assumptions that are pervasive among financial advisers and insurance professionals. This episode addresses the referral gap part one of Acquiring High Value New Clients.
Syndicated financial columnist and talk show host Steve Savant interviews nationally recognized client referral expert Bill Cates, President of Referral Coach Academy. The vast majority of financial advisers and insurance professionals are continually seeking out new clients. The acquisition cost of a new client can be expensive and time consuming. Bill's methodology of acquiring high value prospects and clients through referrals and introductions is unique in practice enhancement services. http://youtu.be/kzvP7aU3pcw
About Steve Savant
As the National Marketing Spokesperson for Ash Brokerage, Steve Savant looks forward to meeting financial professionals in every way possible - in person or by video through conferences and social media.
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