Thursday, January 1, 2015
How using sensory communication styles enhance your message - What Women Want from Financial Advisors
All good adult educators are aware of different learning styles and will use a variety of methods to convey information. Just as we are all unique and different – the way we learn is different as well. Financial planners are in a position to teach their client about financial concepts. Here are some ways they can engage with women in a financial planning session.
Visual, verbal, auditory, solitary, social, logical and physical. Learning what sensory communication styles to use takes time, but it's an investment worth making. Once women feel they have made a connection and built trust with a financial planner, they often tell others and recommend their services. Obtaining references and recommendations from other trusted sources is the number one way women make important purchases.
Syndicated financial columnist and talk show host Steve Savant interviews Dr. Barb Provost, adjunct professor at Roosevelt University in Chicago. With multiple Masters Degrees and a Doctorate in Adult and Continuing Education, Barbara Provost MS EdD is an expert in how adults learn. Her insights into women and money are considered at the forefront of the most neglected demographic among financial advisers. She has also developed training programs for Fortune 100 companies and is a Certified Coach of the International Coaching Federation. http://youtu.be/xSkZGBYuxj4
About Steve Savant
As the National Marketing Spokesperson for Ash Brokerage, Steve Savant looks forward to meeting financial professionals in every way possible - in person or by video through conferences and social media.
Powered by Ash Brokerage
At its core, Ash Brokerage is about Honoring the Impact ® in the lives of the financial professionals who choose to partner with us — we are an engaged group of individuals who really care. We help advisors and their clients protect those they care about in impactful, meaningful ways ... Simply put, we make a difference in the lives of people.Learn More >>
Give Us A Call: (800) 589-3000
© 2013 Ash Brokerage Corporation
This web site is for appropriately licensed independent advisors, insurance professionals and/or registered representatives. Not intended for public use.