Thursday, January 1, 2015

How using sensory communication styles enhance your message - What Women Want from Financial Advisors

All good adult educators are aware of different learning styles and will use a variety of methods to convey information. Just as we are all unique and different – the way we learn is different as well. Financial planners are in a position to teach their client about financial concepts. Here are some ways they can engage with women in a financial planning session.

Visual, verbal, auditory, solitary, social, logical and physical. Learning what sensory communication styles to use takes time, but it's an investment worth making. Once women feel they have made a connection and built trust with a financial planner, they often tell others and recommend their services. Obtaining references and recommendations from other trusted sources is the number one way women make important purchases.

Syndicated financial columnist and talk show host Steve Savant interviews Dr. Barb Provost, adjunct professor at Roosevelt University in Chicago. With multiple Masters Degrees and a Doctorate in Adult and Continuing Education, Barbara Provost MS EdD is an expert in how adults learn. Her insights into women and money are considered at the forefront of the most neglected demographic among financial advisers. She has also developed training programs for Fortune 100 companies and is a Certified Coach of the International Coaching Federation.

About Steve Savant

Steve Savant

As the National Marketing Spokesperson for Ash Brokerage, Steve Savant looks forward to meeting financial professionals in every way possible - in person or by video through conferences and social media.

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