Thursday, November 27, 2014
The Power of Program & Process - Pathway to Freedom
If you narrow your client profile, you naturally narrow you program. The power of a program will help you become masterful as you use the same concepts, stories, illustrations and planning tools.
Akin to the power of programming is the power of process. In this episode the key issue at hand is the method of marketing. There are basically three methods: desperation, attraction and precision. Wayne drills down on attraction marketing and why it evolved into precision marketing.
Syndicated financial columnist and talk show host Steve Savant interviews author, platform speaker, MDRT and Top of the Table producer Wayne Cotton on his career winning strategies that have achieved some of the most remarkable results in the industry.
About Steve Savant
As the National Marketing Spokesperson for Ash Brokerage, Steve Savant looks forward to meeting financial professionals in every way possible - in person or by video through conferences and social media.
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