Monday, March 24, 2014

Why lead generation has such a bad reputation | Prospecting Through Lead Generation

The history of lead generation has not been a good one. The advisor perception of the industry is one fraught with poor quality, low conversion rates and outright fraud. Special guest Tom Carolan, CEO and president of Parasol Leads, 2014 Winner of the Best Lead Quality Award, addresses the reputation of the lead generation industry and the ideal consumer market for advisors. He is interviewed by Steve Savant, syndicated financial columnist and talk show host, on "Let's Get Down to Business."

About Steve Savant

Steve Savant

As the National Marketing Spokesperson for Ash Brokerage, Steve Savant looks forward to meeting financial professionals in every way possible - in person or by video through conferences and social media.

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