Thursday, March 27, 2014

What consumers expect | Prospecting Through Lead Generation

Consumers who take the time to fill out information online have an expectation to be contacted by an adviser. First contact interviews are generally over the phone. A critical component of first contact is educating- not selling the prospect. Another key component is differentiating yourself from other advisers without tooting your own horn. Special guest Tom Carolan, CEO and president of Parasol Leads, 2014 Winner of the Best Lead Quality Award, is interviewed by Steve Savant, syndicated financial columnist and talk show host, on "Let's Get Down to Business."

About Steve Savant

Steve Savant

As the National Marketing Spokesperson for Ash Brokerage, Steve Savant looks forward to meeting financial professionals in every way possible - in person or by video through conferences and social media.

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At its core, Ash Brokerage is about Honoring the Impact ® in the lives of the financial professionals who choose to partner with us — we are an engaged group of individuals who really care. We help advisors and their clients protect those they care about in impactful, meaningful ways ... Simply put, we make a difference in the lives of people.

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