Tuesday, March 25, 2014

Managing agent expectations with lead generation | Prospecting Through Lead Generation

There are two types of leads: exclusive and shared. It is possible that up to eight advisors could be on a shared lead, and the price reflects that. Exclusive leads are more expensive, but there are no other advisors connected to them. Nevertheless, an exclusive lead needs to be followed up on immediately. In our ADD society, consumers expect a fast response, and all leads depreciate over time. It's incumbent on the advisors to make first contact when they take constructive receipt of a lead. Special guest Tom Carolan, CEO and president of Parasol Leads, 2014 Winner of the Best Lead Quality Award, is interviewed by Steve Savant, syndicated financial columnist and talk show host, on "Let's Get Down to Business."

About Steve Savant

Steve Savant

As the National Marketing Spokesperson for Ash Brokerage, Steve Savant looks forward to meeting financial professionals in every way possible - in person or by video through conferences and social media.

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